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SoulCycle’s Pricey Ride to Social Sentiment Highs

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SoulCycle’s Pricey Ride to Social Sentiment Highs research shows that when social media discusses @soulcycle, people used these words: , thanks, thank you, great, inspiration, i love, amazing, best, love, opening, support, looking forward, supporting, a great, donating, for a great, great experience, i wish, in support of, shared, survived, the best, accidentally, amaze, an awesome, celebrated, first class, great to, is a great, joined, missed, my favorite, my happy place, please join me, question, so no, strength, succeeded, the success of, a benefit, a best. Based on our research, see the crowd's opinion and sentiment on @soulcycle . The data was collected from samples of comments made on the Internet through 10/15/2017. You can intereact with the polling data and see actual excerpts of opinions we've gathered.Use the search box to enter topics, terms, and/or names to see the latest trends and opinion polls on news, sports, politics, entertainment, celebrities, hashtags, products, electronics and more. Opinion polls are updated several times every day on every topic.

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Yoga and Pilates might be time-tested ways of staying in shape, but one fitness company says that there’s nothing good for the soul like some high-intensity indoor cycling. And if its numbers are anything to go by, it might be right. SoulCycle, founded in 2006, has seen an upsurge in popularity this past year, with 20,000 people riding at its studios every week. Enthusiasts keep coming back, and it's not due to low prices. A single class costs almost $40, and guaranteed classes go for $60 bucks each. It might be due to the celebrity endorsements. Chelsea Clinton, Katie Holmes and Lady Gaga are all fans. Or, as a Vanity Fair article once suggested, it could be because in our world of instant gratification, SoulCycle offers actual scarcity. To attend a class, you have to sign up in advance, and if you don’t get in, all that can be done is hope that someone cancels. If creating a sense of artificial demand is the goal, SoulCycle succeeds. Despite the prices and the exclusivity of its business strategy, Social gives SoulCycle 79 percent positive sentiment online. –Hugo Guzman

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