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Dumb Dept.: H&M Makes a Monkey Out of Itself

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Dumb Dept.: H&M Makes a Monkey Out of Itself

30dB.com research shows that when social media discusses @hm, people used these words: , be working, offended, you lost your, damned, inappropriate, shocked, is cancelled, embarrassed, do better, appalling, seriously, sweet, better, wow, a reasonable, wrong, is disgusting, serious, boycotting, disgusting, no more, dumber, just lost, disgusted, no longer, cancelled, in trouble, lost, mad, so not, is wrong with, be ashamed of, i hope, is racist, insensitive, failed, sorry, canceled, getting fired, miserably. Based on our research, see the crowd's opinion and sentiment on @hm . The data was collected from samples of comments made on the Internet through 01/08/2018. You can intereact with the polling data and see actual excerpts of opinions we've gathered.Use the search box to enter topics, terms, and/or names to see the latest trends and opinion polls on news, sports, politics, entertainment, celebrities, hashtags, products, electronics and more. Opinion polls are updated several times every day on every topic.

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Things can get pretty wild in the advertising jungle, but few companies have thrown themselves into the mouths of hungry digital lions quite the way H&M did last week. The British version of the Swedish company's website used a black child to model a sweater that read "coolest monkey in the jungle" and was hit with an immediate backlash as the social media crowd noted that other sweaters were modeled by white children. The company removed the offending image and issued an apology, but the damage was already done. The low-cost clothier is currently wearing 86 percent negatives due to the sheer number of comments directed at its Twitter page. "Have you lost your damned minds?" New York Times columnist Charles Blow asked the company, which seems like a fair question. Other black Twitter users, many of them artists such as @Mimicgawd, re-imagined the ad by replacing the text on the sweater with slogans like "Coolest Kid in the racist ass H&M catalog." –Hugo Guzman



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